Sales Graphics: 2024

Sales Graphics is a sales consultancy, helping clients win business with a combination of pitch selling strategies.

The Detail

• Sales Graphics wanted to produce a branded case study, to showcase their unique methodology, so they could win more business.
• Budget: Limited - it was an internal project that no one wanted to commit resources to.
• Team: I had to utilize staff members that were available, rather than the best people for the job.

The Achievements

• Produced a case study which highlighted how the tailored sales approach SalesGraphics uses leads to measurable results and client success.
• Created a branded design presentation methodology that could be reused for future case study videos.
• Redesigned Sales Graphics’ branding guidelines.
• Recognized the importance of urgently delivering this project to boost sales and successfully pitched, oversaw and drove it to meet the deadline.
• Managed competing priorities by creating a prioritization matrix and delegating where necessary to abate thinly spread resources.
• Careful planning and budgeting enabled me to utilize subject-matter experts more efficiently, shaping a polished product with reduced costs.
• SalesGraphics experienced a 20% increase in their lead generation using the new case studies in the subsequent year.
• As well as attracting new clients, the case study led to continued engagement and further sales with existing customers.